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Absent any sort of monopoly, consumers are free to make choices based on whatever criteria they deem relevant when it comes to making purchases. If that means politics factors in, then so be it.
If businesses or business owners choose to be overtly political, then perhaps it’s to be expected that potential customers will also react politically — either favourably or negatively. However, it’s probably not a sign of a healthy political discourse when we see this impulse being weaponized on a large scale.
The Alberta Federation of Labour launched a website last week called BoycottUCPDonors.ca, which lists the names and addresses of businesses they deem to be pro-UCP. As the title implies, these businesses are to be shunned for the sin of supporting the election of the United Conservative Party.
To be clear, these businesses did not donate directly to the UCP but rather to political action groups that supported the UCP or at least supported the defeat of the NDP. Perhaps that’s splitting hairs, but it would be unfair to accuse those who donated to the AFL (which itself was a registered political action group) as “NDP donors.”